RESUME
I’m from Northwest Indiana, “The Region,” where my mother was a Phd. Professor Emerita of Nursing, and my father was a Civil Engineer / M.B.A. for U.S. Steel. Once my idyllic youth of baseball, football, off-roading, and climbing structures both natural and man-made ended, my dad handed me a Laborer’s Union Local 81 card. And a gate pass.
It was a job I did every summer to help finance my college education. By shoveling slag, running jackhammers, and working on 28-hour straight concrete pours, I learned things about life, and people, no classroom could ever reveal. And more importantly, I developed a work ethic. Eventually, I brought that tenacity to the advertising world.
After earning a double major in English and Telecommunications at Indiana University Bloomington, I started my writing career in radio, crafting spots, promos, news, and comedy bits at WAPW-FM in Atlanta, where I also graduated from Portfolio Center. From there, I moved to New York, where I’ve been based for over twenty-five years. Career highlights include pitching business with Jay Chiat, working on USAA, BMW, Citi and tons of other great brands, freelancing steadily for over a decade, publishing fiction and journalism, playing in several bar bands, doing voice over work, and winning a few shiny objects, too.
Thank you for looking at my work. And my resume, too:
George Logothetis
Executive Creative Director / Writer
917-969-8740
www.geologoads.com
EXPERIENCE
Freelance Creative Director (2020-present)
•Garage Team Mazda, Wunderman Thompson, Forsman & Bodenfors, Razorfish, Havas Health, McCann Health, FCB Health, Saatchi Wellness, InTouch Solutions, Klick Health, The Bloc, 21grams, CVS, Metro Plus Health Gold, Van’s General Store.
Saatchi & Saatchi – Executive Creative Director (2017-2020)
• created USAA’s first integrated brand campaign “What You’re Made Of.”
• supervised 25-person, three-agency creative department, developing digital, social, broadcast, print, PR, and collateral.
• managed brand advertising for USAA’s lines of business, from banking, insurance, financial services to military affairs.
Publicis – Creative Director (2011-2016)
• wrote and produced some of Citi’s most iconic and award-winning commercials and integrated campaigns.
• launched the groundbreaking Citibike program, creating voice, messaging and brand identity.
• guided creative development on Citi, Crest, Nescafe, and Aflac, supervising entire television production process.
• had campaigns featured on CNN, Fox, Today Show, AOL, Huffington Post, Buzzfeed, Gawker, LA Times, and The Guardian.
Concept Farm – Creative Director (2007-2009)
• managed the BMW Motorcycles account, supervising creative teams.
• created and coordinated all content on bmwmotorcycles.com: editorial, viral films, newsletters, email blasts, and promotional materials.
• developed first community web site for BMW riders, planning UX, design, photography and writing all copy.
Merkely & Partners – Associate Creative Director (2005-2007)
• wrote campaigns for BMW Motorcycles, Mercedes-Benz, Smith-Barney, E-LOAN, Arby’s, Lipitor and Ad Council.
Freelance Writer (1995-2005), (2009-2011)
• Wieden & Kennedy, TBWA/Chiat Day, Mother, SSK, Partners & Spade, KBS, Deutsch, Strawberry Frog, Razorfish, Cliff Freeman, BBDO, Grey, Ammirati & Puris, Havas, Y&R, JWT, McCann, DDB, Korey Kay, Rapp, DMB&B Sydney.
• worked directly for BMWNA, Mini, Piaggio (Vespa, Aprilia, Motoguzzi), AOL, NBC, CNBC, UPN, Versus, Comedy Central, MSG, NFL, MLB, UTC Power, NYC/DOT, Quest Diagnostics, Qtrax, Bowlmor, Union Savings Bank.
• published journalism and fiction in over a dozen magazines and literary journals.
• worked as voice over artist for ATT, Sprint, Mercedes-Benz, VW, BMW, MTV, Bowlmor, Village Green.
Chiat / Day — Senior Copywriter (1992-1994)
• created award-winning campaigns for Reebok, American Express, MTV, Nickelodeon.
EDUCATION
Indiana University Bloomington – B.A. English, Telecommunications (Double major)
Portfolio Center – Copywriting Major (Winner of Leo Burnett scholarship)
AWARDS
Cannes, One Show (Gold, Silver, Bronze, Merits), Clios, Effies, D&AD, National Addys, NY Addys, Southeast Addys, Kelly finalist, Mercury, Webby, Shorty (Best Use of Humor), Mashies, Midas, FCS Portfolio (Best In Show), Jay Chiat award, Adweek 2013 Story of The Year.
SKILLS
Microsoft Office (Word, Excel, PowerPoint, Outlook), Keynote, Google Docs, Final Draft, Copywriting, Technical Writing, Strategic Writing, Screenwriting, Comedy writing, Speech Writing, Songwriting, Advertorial, Journalism, Fiction, Content creation, Viral films, Audio Marketing, Video production, Public Speaking, Voice Over, Project Management, Account Management.
BRANDS
BMW, Mercedes-Benz, Jaguar, Lincoln, Cadillac, Mini, Volkswagen, Infiniti, Tri-Honda, Harley-Davidson, Ducati, Piaggio (Vespa, Aprilla, Motoguzzi,) Citi, American Express, Mastercard, USAA, PwC, Bear Sterns, Bank of NY Mellon, HSBC, Smith Barney, Merrill Lynch, Fidelity, Microsoft, ATT, Verizon, Lucent, OnStar, LG, SBC, MCI, Pitney Bowes, SAP, SBC, Tyco, LG Electronics, SBC, MCI. Aetna, Humana, Aflac, United Health Care, JAMA, American Heart Association, Quest Diagnostics, Lipitor, Prevacid, Zostavax, Listerine, Crest, Oral B, Tide, Tampax, Vicks, Metamucil, Ensure, Budweiser, Miller Genuine Draft, Miller Lite, Heineken, Heineken Lite, Tecate, Dos Equis, Smirnoff, Don Julio, Jim Beam, Captain Morgan, Parrot Bay, Smirnoff, Pepsi, Dr. Pepper, A&W, Dominos, Subway, Arby’s, Burger King, Wendy’s, Ruffles, KFC, Daisy, Virgin Airways, Joop Jeans, Kenneth Cole, FreshLook, Ritz-Carlton, Hilton, Hampton Inn, Hyatt, Mohegan Sun, Qtrax, MTV, NBC, CNBC, Comedy Central, Showtime, TruTV, UPN, Nuvo, Time Warner Cable, NY Post, James Patterson Entertainment, Mohegan Sun, Wynn Resorts, ESPN, Reebok, Versus, NHL, MLB, NFL, MSG (NY Knicks), CBS Sports, NY Road Runners
TEACHING
•Panelist, Career Day presenter, Indiana University Media School, fall semester, 2022.
•Guest lecturer, portfolio judge, student mentor, CCNY Branding & Integrated Communications Program (2017-2022)
•Guest lecturer, Indiana University Media School, fall semester, 2020
• Panelist, Career Day presenter, Indiana University Media School (2019)
•Concept & Copywriting class instructor, Miami Ad School, (2000)